The latest AppsFlyer Performance Index 2025 has just been released, and TaurusX is proud to announce a significant milestone in the North America market — one of the most competitive regions for mobile growth worldwide.
In this edition, TaurusX achieved a remarkable year-over-year advancement, entering the TOP 10 on the North America Android Casual Gaming Index. This improvement underscores our strengthened performance, expanding footprint, and accelerated momentum among global gaming advertisers.
Beyond the breakthrough in Casual Gaming, TaurusX also made its first-ever entry into five major category indexes, showcasing consistent performance across diverse gaming genres. These categories include:
Match
Simulation
Puzzle
Hypercasual
Tabletop
Landing in these key categories in our first appearance reflects both the maturity of our retargeting engine and our ability to support partners across multiple game styles and lifecycle stages.
Our presence across six North America indexes demonstrates TaurusX’s evolution into a robust, high-performing growth engine — backed by strong data fundamentals, refined audience segmentation, and adaptive optimization strategies. The results validate our commitment to delivering:
Stable performance at scale
Deep cross-genre understanding
Consistent, measurable value for global advertisers
We remain dedicated to advancing our technology, expanding our reach, and driving sustainable growth for gaming partners worldwide. This latest recognition marks not just a milestone, but a stepping stone toward even greater achievements.
Find the full ranking: https://index.appsflyer.com/edition-2025/media-sources-ranking/682
