About IGG Brand
As a leader in interactive entertainment media companies, IGG is focused on providing players with online games and entertainment community services. Among them, the classic strategy game Lords Mobile and the zombie-themed survival game Doomsday: Last Survivors, with their unique game design, innovative gameplay, exquisite game graphics, and high-frequency content iteration, have gained extremely high popularity worldwide.
About The Cooperation
TaurusX has extensive experience in the gaming industry, with a large user base and refined interactive behavior data. Our deep event interactive learning model algorithm is highly efficient, with real-time data monitoring and early warning ensuring high-quality user engagement and continued growth. Our delivery team is professional and dedicated to providing closed-loop services for solutions, materials, and data to support customer growth.
Requirements:
Expanding the growth in the US region while ensuring high quality recycling and sub-recovery;
Improving the level of first-day recovery and payment rates, and laying a solid foundation for accelerating product recovery;
Optimizing user retention, enhancing user stickiness and ensuring long-term high-quality product growth;
Challenges:
The biggest challenge is to sustainably expand the product's user growth in the context of more stable recovery and retention;
Efforts:
lookalike paid crowd expansion: deep analysis and generalization of paid game user crowd base portrait attributes, targeting and expanding the size of the target user group;
Multi-dimensional real-time data monitoring and early warning: real-time data monitoring and analysis throughout the day, around the target data, continuous optimization of iterative model parameters;
" Under TaurusX's professional services, our two mature game products, Lords Mobile and Doomsday: Last Survivors, have achieved breakthrough growth in user acquisition, while ensuring ROAS and stable retention quality. We highly appreciate TaurusX's support and expertise. "
—— Growth Manager, IGG
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TaurusX is one of the first AI-powered DSPs to combine Dynamic Creative Optimization technology with interactive creativity. By continually testing and optimizing ad creatives, we help advertisers achieve their KPIs, such as click-through rate, conversion rate, and engagement rate. Moreover, our In-house BI tool Mega provides advertisers with multi-granularity reports, even from creative dimensions in real time to help them make strategic decisions.
