[Singapore, 12th Oct] — TaurusX, a full-stack programmatic advertising company, and CloudX, a mobile ad monetization platform, today announced that TaurusX is now live as a bidding partner on CloudX and Generally Available (GA) for In-App Bidding. Starting today, developers on CloudX around the world can activate TaurusX Bidding with a single configuration and let TaurusX's advertiser budgets, spanning gaming, e-commerce and short drama, compete for their inventory in millisecond-level real-time auctions.
Headquartered in Singapore, TaurusX operates across the programmatic stack: a DSP , an ad exchange and a monetization SDK. It serves gaming and e-commerce advertisers globally. This end-to-end capability lets TaurusX consistently bring large-scale, high-quality user acquisition demand into bidding.
Real Advertiser Budgets, at Scale
TaurusX connects developers with advertisers in high-spend verticals such as gaming, e-commerce and short drama. Their demand now competes directly in CloudX auctions, increasing bid density on every impression and lifting overall eCPM.
Stronger Bid Depth and Fill
Backed by its own DSP and exchange technology, TaurusX bids precisely on each opportunity, delivering high fill rates and competitive eCPMs so developers capture the full value of every impression.
Simple, Transparent Operations
Automated bidding replaces complex waterfall setups and manual price floors. Standardized APIs provide clear, traceable bid feedback, so developers can accurately evaluate traffic value and monetization performance.
TaurusX Bidding is now available to all developers on CloudX. Simply configure TaurusX in your CloudX dashboard and update your SDK to start bidding.
About TaurusX
TaurusX is a programmatic advertising company driving full-lifecycle growth for apps, from user acquisition and retargeting to monetization. Backed by high-quality advertising budgets from global advertisers, TaurusX brings real-time bidding demand to developers, helping them increase revenue.
About CloudX
CloudX is a full programmatic stack for mobile, operable by autonomous agents. Drive revenue and take control of your inventory with a trusted, liquid SSP.
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