Shopee, the largest e-commerce platform in Southeast Asia, has consistently set the benchmark for online shopping. Operating in markets such as the Philippines, Indonesia, Thailand, Vietnam, and Brazil, Shopee caters to diverse consumer needs with a wide array of products and seamless shopping experiences. However, as competition intensified, acquiring high-value users for their mobile app became a pressing challenge.
Shopee needed to establish stronger connections with its ideal consumers while maintaining a high standard of user acquisition efficiency. The platform faced two significant hurdles:
Diverse Markets: Each market had unique user behaviors and preferences, requiring tailored acquisition strategies.
Quality vs. Quantity: While user growth was critical, ensuring the quality of users—those likely to convert and remain active—was paramount.
To address Shopee’s needs, TaurusX implemented a comprehensive growth strategy leveraging its advanced advertising technology:
Rich Traffic Resources: TaurusX utilized abundant traffic from mobile apps and OEM sources, ensuring exposure to a wide and relevant audience.
Data-Driven Targeting: By combining all media source conversion data with advanced AI models, TaurusX identified and targeted valuable new users effectively.
The collaboration delivered outstanding outcomes for Shopee:
Registration Rate: Achieved a registration rate exceeding 30%.
Purchase Rate: Over 35% of newly acquired users completed purchases.
Fraud Prevention: Maintained a fraud rate of 0%, ensuring genuine user engagement.
Through its partnership with TaurusX, Shopee successfully enhanced its user acquisition efforts, connecting with high-value users across multiple markets. TaurusX’s innovative traffic solutions, combined with precise AI-driven targeting, enabled Shopee to scale its growth while maintaining quality and authenticity.
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