Last updated: [2023-09-28]
TaurusX International PTE. LTD. (“we,” “us,” “our,” or “TaurusX”) is a mobile app growth company that provides application publishers with the SDK tools to grow their businesses by automating and optimizing the marketing and monetization of their apps. As explained below, consumers interact with us in a few ways, primarily through advertisements served by TaurusX on behalf of advertisers on publishers’ mobile applications.
The TaurusX Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through (our “Advertising Services” or “Services”, as well as your choices related to that information.
This section describes the information we collect, use, and share through our Advertising Services.
If you are a consumer who downloads and uses an application which contains the TaurusX SDK or otherwise interacts with the Services through advertisements served on behalf of application publishers, we may collect certain device information, including the following:
This device information may be collected across mobile apps over time. We may also combine information we collect with other information we derive through analytical techniques, and we will use that combined information to offer the Services. This type of information may include transactional or “event” data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations.
Application publishers may choose to share with us (through our SDK) additional information including your age or year of birth, gender, email, phone number and interest segments. Please see the applicable publisher’s privacy policy for more information about their use of first party data.
Advertisers (through the advertiser itself or through a third party on behalf of such advertiser) may share your advertiser ID and IP address.
Using the information we collect, we are able to deliver the Services, improve them, and research and develop new ones.
We may share information we collect or derive with third parties in the following contexts.
If you do not want to receive interest-based advertisements, please see the “Manage Your Privacy” section below. If you are located in the European Union, UK, or Switzerland, you may also see the “Additional Provisions for EU Individuals” section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the “Additional Provisions for US Individuals” section below for more options.
Please note that the practices of our third-party advertising partners delivering advertisements through our Services are subject to those partners’ own privacy policies.
To limit collection of information from mobile devices, including location data, please visit your device’s settings to set the “Limit Ad Track”, “Location Based Services,” or other similar feature on your device. Additionally, you may opt-out of interest-based advertising within ads served by TaurusX. You may still receive ads after limiting processing of information for interest-based advertising, but those ads may be less relevant to your interests.
We do not knowingly collect personal information from, or serve advertisements to, children as defined and required by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application may be exclusively designed for, directed to, or pass personal information knowingly from, children, please contact us via email at .
We may collect certain types of information (e.g., IDFV, publisher age-related flags) from general audience apps for activities that fit within the “support for internal operations” exception from the notice and consent requirements in the Children’s Online Privacy Protection Rule.
We implement reasonable measures to help secure the information we collect through the Services. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We may, in our sole discretion, make changes to this Privacy Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. If we make any material changes, we may notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information.
Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted on the Website. By continuing to use the Services following such changes, you are agreeing to accept the terms of the revised Privacy Policy.
If you have any questions or comments about this Privacy Policy, please contact us via email at [ssp_support@taurusx.com].
Please be sure to include your relevant account information in any correspondence to us. This will help ensure that we can respond to your inquiry in a timely manner.
Our Data Protection Officer can be reached via e-mail:ssp_support@taurusx.com or by post using the details provided below:
If you are a user located in the European Economic Area (hereinafter the “EEA”), as defined in GDPR, or United Kingdom our legal basis for collecting and using your user information shall be a subject to particular circumstances of collection and/or processing your information. The basis for collection, storage, or processing your personal data is your informed consent or where we have a legitimate interest in processing the personal data. Where we rely on consent to collect and/or process your user information, we obligate our clients to obtain such consent in compliance with applicable GDPR provision and applicable laws.
With respect to personal data collected through our services, we are acting as a data processor. With respect to personal data collected through our website, we are acting as a data controller.
If you have questions or need further information regarding the manner of use and legal basis for collecting and using your user information, please contact us. Please be advised that we will require reasonable proof that you are a subject to GDPR protection in order to process your inquiry in accordance with this subsection.
If you are a resident of the EEA, you have certain data protection rights. TaurusX endeavors to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information, thus to enforce all rights provided to you under the GDPR.
The GDPR gives certain rights to individuals in relation to their personal data. Accordingly, TaurusX are happy to offer transparency and access controls to help users take advantage of those rights.
You (as a ‘data subject’) may send official requests to us regarding your personal data via email to the following address: ssp_support@taurusx.com
At any time, you have the following rights:
To exercise any of these rights, please contact ssp_support@taurusx.com.
Right To Lodge a Complaint With A Supervisory Authority
You have the right to lodge a complaint with a supervisory authority.
We process personal data in case of necessity to comply with applicable laws and regulations. For instance, for the mere purpose of identification, the jurisdiction of the information and where it comes from, we have to collect user IP address. Similarly, your mobile device identifier will likely be used (unless our technology allows otherwise), in order to identify a user who had withdrawn his/her personal data processing consent. Similarly, as soon as you withdraw your consent, we will have to provide our clients with your personal information to make sure that your consent has been withdrawn throughout the entire system.
In some cases, legitimate Interest allows us to process certain information without consent: for instance, to prevent fraudulent activity. Legitimate interest use will be determined by us on ad hoc basis for each particular platform or service.
END OF SUBSECTION FOR EEA USERS ONLY
After Brexit, the UK is no longer regulated domestically by the EU's General Data Protection Regulation (GDPR), which governs processing of personal data from individuals inside the EU. Instead, the UK now has its own version known as the UK-GDPR (United Kingdom General Data Protection Regulation). The new UK-GDPR took effect on January 31, 2020.
Under the UK-GDPR, individuals can exercise: the right to be informed; the right of access; the right to rectification; the right to erasure; the right to restrict processing; the right to data portability; the right to object to processing; the rights in relation to automated decision making and profiling.
If you would like to exercise any of these rights (as a resident of UK), please contact us with a reasonable proof that you are subject to these rights.
Please note, as we already stated most information we deal with is anonymized when we receive and process it, therefore, we cannot identify you individually, you need to provide us with some additional information to enable us to identify the user information you are referring to, it may be technologically impossible to identify your information, although we will try to accurately fulfill your request. Please also read regarding our responsibility for the actions of our clients in this Privacy Policy.
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TaurusX expresses its willingness to comply with any and all the principles and requirements of data processing under comprehensive consumer privacy laws, including the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Virginia Consumer Data Protection Act, the Utah Consumer Privacy Act, and each of their associated regulations, as well as additional consumer privacy laws that may be enacted in the future (collectively, the “Applicable Laws”)..
If You have any questions in regard to Your rights under the aforementioned legislation, please don’t hesitate to contact us via: ssp_support@taurusx.com
If you are residents of the State of California in the United States, you can request the following information about how we have collected and used your personal information during the past 12 months:
You are entitled to exercise the rights described above free from discrimination as prohibited by the CCPA. You may (i) submit requests to exercise your California privacy rights described above by writing to us at.
We only store information in case of necessity. Please be aware that certain laws and regulations may subject us to store user information for a particular period: money laundering laws, financial reporting regulations, tax laws etc. Furthermore, we may have to comply with the decision of the court of appropriate jurisdiction and maintain information for the longer period.
We share information with our clients. It is done to help them identify, buy advertising, and target particular publishers. Clients may use this information in conjunction with other information they have independently collected to provide you targeted advertising materials. They also evaluate and analyze particular advertisement campaigns, inventory, etc.
Change of Control. We may share user information in connection with mergers, acquisitions, events of change of control, including but not limited to sale or transfer of all or a part of our business or assets. In this case, your informed consent, if applicable, will be granted to a new entity in accordance with the event of a change of control.
Compliance with laws and regulations. We may share user information with law enforcement, regulatory authorities, courts with competent jurisdictions, emergency services or other necessary third parties for legal, protection, security, and safety purposes, including but not limited to the purpose of compliance with laws or regulatory requirements and to responses to lawful requests including requests of governmental entities, enforcement of our own policies and agreements, protection of our clients, agents, employees, directors, officers and alike.
Other service providers. Our Services are based on specific platforms that actively communicate with other platforms, including but not limited to other SSP, DSP, and DMP platforms. Additionally, we use services of various third parties in order to analyze data, prevent fraud, host data, maintain, and support our client’s platforms, and for such other and further related services that are necessary to provide our services.
END OF SUBSECTION FOR US USERS ONLY