Legitimate interest claim of TaurusX

TaurusX International Pte. Ltd. (TaurusX) is committed to respecting and protecting your privacy. This legitimate interest claim explains the basis upon which we process personal data and our commitment to respecting the privacy rights of individuals in accordance with the latest IAB norms for TCF 2.2 and the General Data Protection Regulation (GDPR) of the European Union.

Purposes for Processing Personal Data

We process personal data for the following purposes:

  • Purpose 1: Consent as sole legal basis
  • Purpose 2: Consent as sole legal basis
  • Purpose 3: Consent as sole legal basis
  • Purpose 4: Consent as sole legal basis
  • Purpose 7: Consent as sole legal basis
  • Purpose 9: Consent as sole legal basis
  • Purpose 10: Consent as sole legal basis

For these purposes, we rely on your explicit consent as the legal basis for processing your personal data.

Special Purpose Declaration on Legal Basis of Legitimate Interest

We have also declared the Special Purpose Declaration 1, 2 and 3.

  • Special Purpose Declaration 1: Focuses on monitoring and preventing invalid traffic, identifying and correcting product errors to ensure system/platform operability.
  • Special Purpose Declaration 2: Addresses ad and content delivery, automatic compatibility checks, user interaction responses, and ad/content delivery logging without personal data recording.
  • Special Purpose Declaration 3: Concerns the verification of transparency, consent, and objection statuses, respecting opt-in statuses and publisher restrictions, and handling signals from CMPs or vendors in line with specifications and policies.

Feature Declaration

We have also declared Feature Declaration 1. Feature Declaration 1 concerns the ability to combine and match data originating from various sources which have established appropriate legal bases.

Legitimate Interest Assessment

We have conducted a thorough Legitimate Interest Assessment for our processing of personal data for the above purposes. This assessment has confirmed that our legitimate interests do not override your interests and fundamental rights.

Data Categories

We collect and process the following categories of data: IP address, Device characteristics, Device identifiers, Browsing and interaction and Privacy choices. We store all information in an obfuscated way for security.

Data Security, Integrity, and Confidentiality

We have taken measures to assure the security, integrity, and confidentiality of your data. In order to achieve this we have put in place different technical and organizational measures that we constantly review in order to keep them up to date to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the data.

GDPR Compliance

We comply with the General Data Protection Regulation (GDPR) of the European Union. The GDPR is the strictest privacy and data security regulation in the world. Although it was drafted and adopted by the European Union, it imposes obligations on organizations everywhere in the world, as long as they target or collect data relating to people in the EU.

We have put in place measures to ensure that we comply with all the requirements of the GDPR, including data protection principles, lawfulness of data processing, rights of data subjects, data security, accountability, and transparency.

We have also appointed a Data Protection Officer (DPO) to oversee our GDPR compliance and to serve as a point of contact for supervisory authorities and data subjects in case of questions or concerns about our processing of personal data.

Privacy Policy

For more information about our processing of personal data, please visit our privacy policy at the following address: https://taurusx.com/privacy-policy.html

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