As the global short drama boom continues, competition is shifting from “who can create hit content” to “who can build a sustainable business model.” Faced with the pressure of user growth and limited monetization models, more content export companies are turning to advertising as a new source of revenue.
SUNSHINING NETWORK LIMITED, a company operating multiple short drama products, began exploring this path with ShotShort as its test case. In 2024, ShotShort partnered with TaurusX to validate the potential of advertising monetization. Based on the product’s current strategy and business goals, TaurusX provided tailored recommendations and hands-on support, driving steady growth in ad revenue.
SUNSHINING NETWORK LIMITED’s short drama apps have built a strong user base in several overseas markets. As products mature, the team aimed to expand revenue streams through advertising, improving overall business flexibility. ShotShort was chosen as the pilot to assess whether ads could scale profitably given its existing traffic, and to provide a blueprint for other products.
Phase 1 – Start with Bidding to Validate Potential
While operating under a hybrid IAP + IAA model, TaurusX recommended starting with a bidding setup to quickly test ad fill rates and initial revenue performance. This kept tech and operational costs low while setting a clear baseline for future growth.
Phase 2 – Hybrid Bidding + Waterfall to Lift the Ceiling
As ad monetization became more important in certain markets, TaurusX helped upgrade to a hybrid bidding + waterfall strategy. Through floor price settings and ad tier optimization, revenue potential increased significantly. Adjustments to triggers, frequency caps, and ad sequencing ensured a smooth user experience while improving ARPU.
Phase 3 – Bringing in Brand Budgets
Beyond performance ads, TaurusX connected ShotShort to premium brand advertisers, especially in e-commerce. These campaigns delivered higher and more stable CPMs, improved user experience, and strengthened the sustainability of the monetization structure.
Ad revenue surged in key markets like the US and Mexico
TaurusX became ShotShort’s No.1 ad revenue channel in the US
About TaurusX
Founded in 2015, TaurusX operates a proprietary DSP and high-performance SDK, providing global advertising and monetization solutions. We’ve helped many overseas apps achieve sustainable growth. If you’re ready to unlock more monetization potential, partner with TaurusX today. Contact us Now！！！
