In recent years, the Eastern European mobile gaming market has shown strong growth momentum, especially in the casual and puzzle genres, which enjoy a large user base and high retention rates. However, with the complete withdrawal of Google’s ad services from certain international markets, developers have faced unprecedented challenges in monetization — including low ad fill rates, significant eCPM drops, and limited access to global demand sources. As a result, many were forced to reshape their revenue models and rethink their monetization strategies.
Malpa Games is a well-known publisher specializing in mobile casual games, with a strong portfolio and a large, loyal user base. In response to revenue pressures caused by the sudden reduction in monetization channels, Malpa Games quickly partnered with global advertising technology platform TaurusX. By integrating the TaurusX SDK, the company successfully restored and continuously optimized its ad monetization across global markets.
Reliable Demand Sources Tailored for Local Markets
TaurusX leveraged its proprietary DSP alongside integrated third-party DSP partners to build a diverse and stable ad demand network. With years of experience and partnerships with top local advertisers (games, e-commerce, etc.), TaurusX was able to quickly bridge the gap left by global platform exits and offer competitive monetization opportunities in key regional markets.
Focused on Interstitial & Rewarded Video to Fit Casual Game Flow
TaurusX optimized ad delivery strategies for interstitial and rewarded video formats, which align well with puzzle game user behavior. This ensured a balance between ad fill, eCPM, and user experience—helping increase revenue while maintaining user retention.
Fast Integration, Lightweight SDK, Accelerated Monetization
The TaurusX SDK is modular and lightweight, fully compatible with mainstream game engines. Malpa Games' technical team completed the integration and went live within a short time, accelerating the monetization recovery process.
Malpa Games has worked with TaurusX for over a year, achieving long-term, stable monetization growth across affected markets:
10%–20% eCPM increase
8%–20% ARPU growth across key products
TaurusX ranks in the Top 3 monetization partners by revenue
Stable SDK performance with efficient integration and ongoing optimization
This partnership proves that TaurusX is not only a reliable ad supply partner but also a long-term monetization solution provider for developers navigating uncertain market environments.
TaurusX is a global advertising technology platform offering proprietary DSP and high-performance SDK solutions. Leveraging AI optimization and global traffic, we help advertisers and developers achieve precise targeting and stable monetization with a strong focus on efficiency, safety, and compliance.
With offices in 9 cities and 500+ clients across e-commerce, gaming, and short-form video, TaurusX drives consistent growth in key regions including Europe, North America, and Southeast Asia through localized strategies and long-term support.
Today, the TaurusX SDK is trusted by an increasing number of leading developers in the gaming and short-form video industries, recognized for its strong monetization performance and reliable support. We look forward to partnering with more developers to build sustainable, long-term growth together. Contact us for more information！
