Shein, a global leader in fast fashion and e-commerce, is known for offering a wide range of affordable and trendy clothing, accessories, and beauty products to customers around the world. With its innovative approach to online shopping and a massive mobile app user base, Shein continues to expand its global footprint in over 150 countries.
As part of its ongoing growth strategy, Shein sought to optimize its user reactivation efforts, particularly targeting dormant users within a defined timeframe. Aiming to enhance its marketing strategies beyond traditional platforms like Google and Meta, Shein partnered with TaurusX to leverage data-driven advertising solutions.
In partnership with TaurusX, Shein implemented CPE (Cost Per Engagement) campaigns initially optimized for wakeup events. This strategy effectively addressed the challenges of the cold start phase, as wakeup events provided a more scalable solution than direct pay events.
With expert guidance from TaurusX, Shein transitioned to optimizing for pay events, resulting in:
TaurusX's data-driven approach and tailored optimization strategies enabled Shein to achieve significant cost-efficiency and measurable improvements in overall campaign performance, establishing a foundation for sustainable growth.
