We are thrilled to announce that TaurusX SDK has been officially certified by IAB Tech Lab under the Open Measurement SDK (OM SDK) Compliance Program. This certification signifies that TaurusX's SDK now fully supports the OM SDK standard, designed to enhance third-party viewability and verification for ads served in mobile app environments.
With the latest update, developers integrating TaurusX SDK will benefit from OM SDK functionality seamlessly. This enables the use of standardized measurement tools for all ad formats.
Key Benefits of OM SDK Certification:
- Unified Measurement Solution: Marketers can now measure ad viewability and verification across mobile apps using any OM-supported vendors, ensuring that ads reach real, engaged, and measurable audiences.
- Enhanced Transparency: The OM SDK certification provides greater transparency in ad measurement, allowing marketers to run campaigns with confidence, knowing they are achieving accurate and reliable results.
- Reduced Complexity for Developers: OM SDK integration simplifies the measurement process by consolidating various ad viewability measurements into a single SDK. This reduces latency, minimizes app size, and lowers the risk of bugs associated with multiple measurement SDKs.
- Access to Premium Demand: Publishers can attract high-value demand that requires OM measurement, thereby boosting revenue potential.
- Standardization and Efficiency: The OM SDK promotes standardization in measurement methods, streamlining integration and reducing ongoing maintenance efforts for developers.
By achieving OM SDK certification, TaurusX continues to demonstrate its commitment to delivering high-quality, transparent, and efficient advertising solutions, supporting both marketers and developers with a reliable and standardized approach to ad measurement.
